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The Need

When we work with other cultures, it's easy to be influenced by common stereotypes, misconceptions and prejudices about our new colleagues. Without realizing it, we carry those misconceptions and stereotypes into meetings, conferences, trainings or even social gatherings that can make communication difficult and hard work.

Working, meeting, dealing, entertaining, negotiating and corresponding with colleagues or clients from different cultures can be a minefield. One wrong movement or basic misunderstanding could ruin or delay months of work.

In our own culture (where we feel at 'home'), we are all individuals with a host of differences; yet there are so many similarities that the differences can seem negligible. There appears to be more in common than may actually be so, but somehow we absorb and adjust to the differences. When we work with other cultures, the differences are far more apparent and it becomes much harder to see the similarities.

What can be done?

The really good news is that something can be done about these difficulties It is easy to make small adjustments, tweaks and fine-tunings in order to become a more effective and aware communicator when working cross-culturally. Learning the simple cultural do's and don'ts can help generate respect and understanding.

The role of culture in international business is now recognized as having a major impact on international sales, marketing, recruitment, management and mergers. Today, more than ever business success requires intercultural awareness and effective cross cultural communication skills. It is now recognized that cultural knowledge is most vital areas of knowledge that organizations must come to acquire if they are to integrate, progress and succeed in the marketplace.

Understanding and appreciating intercultural differences ultimately promotes clearer communication, breaks down barriers, builds trust, strengthens relationships, opens horizons and yields tangible results in terms of business success. Intercultural training is now increasingly being recognized as a critical element in succeeding on the global stage.

Why Cross Cultural Sensitization?

Cross cultural differences have proved a problem for managers, staff and customers alike. Areas such as different communication styles and customer service expectations have highlighted the need for investment in cross cultural awareness training if global ventures are to continue to prosper.

Core Excellence has the expertise and know-how to help you overcome intercultural issues through our Cultural Awareness Training Programmes.

Program Overview- Cross Cultural Communication & Global Business Etiquette

Cross-cultural mistakes can cost time and money and may cause hard feelings unnecessarily. In this program, global team members will learn how to best support the goals of the organization as they interact with their international counterparts. They will study the impact of their culture on the business relationship and gain a sense of what to expect from their global partners. Participants will learn how to communicate with others from specific cultures. Participant will also learn country-specific etiquette guidelines

The cultural training course is 100% bespoke - tailored to the needs of the client organization. Our presentations cover a wide range of topics including history, politics, customs, taboos, values and basic etiquettes. Furthermore we specialize in business culture, offering pointers in areas such as greeting, entertaining, negotiation techniques and management structures.

We cover the following points as an illustration on some of the areas that are covered during the course

Culture & Business 
  • Examining how, why and where culture impacts upon businesses and people
  • Examining cross cultural stereotypes
  • Theoretical and practical cross cultural models and examples
  • Steps to effective cross cultural communication
Program Outcomes: At these programs’s conclusion, participants should be able to:
  • Understand the norms of designated cultures.
  • Build credibility and relationships with international partners.
  • Communicate effectively with foreign colleagues
  • Effectively apply cultural protocols in business situations.
  • Understand what is necessary to handle international business situations with knowledge, style and grace.

Facts and Statistics

Languages & Pronunciation

Society and Culture

  • The Family
  • Demeanor
Customs and Etiquette
  • Relationships (Public vs Private)
  • Meeting and Greeting
  • Gift Giving Etiquette
  • Dining Etiquette
  • Table manners
  • Cuisines
Business Etiquette and Protocol
  • Communication
  • Dress
  • Greetings
  • Meetings
  • Negotiations
  • Business cards
  • Titles
  • Entertaining
Common Phrases related to
  • Greetings
  • Transport
  • Directions
  • Accommodation
  • Shopping
  • Time
  • Food
  • Numbers

As one the leading training companies in India it has organized many cross cultural awareness training programs in Delhi NCR i.e. Gurgaon , Noida , Greater Noida , Ghaziabad , Manesar , Faridabad and cities like Mumbai , Pune , Ahmedabad in West India, Banagalore , Chennai & Hyderabad in South India , Kolkatta in East besides cities of North India like Chandigarh , Jaipur , Lucknow , Internationally several client organizations have been catered in Kabul in Afghanistan & Kathmandu in Nepal.